Dealing with health issues is among the most complex challenges of today’s world. Facing the more complex challenges of unmet medical needs in emerging countries is our mission. MINAPHARM adopts a business model and innovative thinking strategies that foster state-of-the-art technologies to overcome the affordability barrier. MINAPHARM’s track record has demonstrated a notable ability to strike balance between Innovation and Affordability. The paradoxical impression of both terms has been transformed to a notion based on Innovation delivering both, Quality and Affordability. Our early embarkation on a new era of Innovation and Affordability will continue to be a key driver to making innovative medicines accessible to needy patients in Egypt and other emerging markets.